Who We Are

We are people just like you: people who want to help other people in our community. People who volunteer their time and energy to help others who may be having a hard time getting by.

Board of Directors

David Potts, retired small business owner, active volunteer

Joy Wagner, retired teacher, active volunteer

Suzie Baranco, retired teacher, active volunteer

Dave Pettus, retired teacher, financial support

Sherry Pettus, retired teacher, financial support

George Reskin, retired grant writer, active volunteer

Patricia Scanlan, ceramic artist, active volunteer

Linda Noey, retired corporate administration, active volunteer

Zobi Nieto, entrepreneur, financial support

Our Origin Story

The Private Sector was born when the father of an Oakland, CA businessman passed away, and the businessman (who prefers to remain anonymous), wanted to do something to honor his father’s memory.  He chose to give the gift of a generous holiday meal to all the needy families in Pittsburg, CA, where his father once lived, and where many low-income residents can still be found.  The businessman enlisted several of his friends, and together, they either purchased or obtained donated food, assembled food boxes, and delivered them into the lowest income neighborhoods of Pittsburg.   Each box contained a turkey or a ham, plus all the trimmings for a lavish holiday meal for a family of four.  

This effort was originally intended to be a one-time only event.  However, it proved to be so gratifying and fun for the participants that they decided to do it again the following year.  Over 40 years later, the fun and gratification from that first giveaway has grown, and the desire to help others has spread. 

Today, there are about 75 Bay Area residents who regularly volunteer for The Private Sector.  At its height, pre-pandemic, The Private Sector supported programs that re-directed over 500,000 lbs. of surplus food per year to the needy of Contra Costa and Alameda Counties.  Now, The Private Sector is in the process of ramping up services that were limited during the pandemic.  Currently, thousands of pounds of food are delivered to low-income neighborhoods each month, using a model that is similar to the first food giveaway, over 40 years ago.     


The Private Sector is a 501©3 charity. The Federal Tax ID# is 68-0041276.